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The influence of social media and marketing cannot be overlooked in this context. As automotive companies promote sleek designs and innovative features through various digital platforms, consumer perceptions are evolving. The image of the minivan as a family vehicle is being challenged by marketing campaigns that emphasize adventure, luxury, and individuality associated with other types of passenger vehicles. Young families and single professionals are increasingly drawn to vehicles that reflect their lifestyle choices, which often leads them away from traditional minivans.


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Technology also plays a significant role in the pricing of ridge ploughs. Manufacturers are increasingly incorporating advanced features such as adjustable width, GPS technology for precision farming, and improved depth control. These innovations can significantly enhance productivity and soil management but also drive up costs. As farmers are urged to adopt smarter technologies to meet growing food demands, the market has seen a rise in demand for technologically advanced ridge ploughs, often resulting in higher prices.


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